Valuable Lessons learned from a Food App Startup

Have you ever thought about how much food we’re wasting as a society? 1/3 of all food produced is lost every year … thrown in the bin. Crazy!

Here’s a video that explains the problem:

Viral Shah, our guest today at Morning Startup, had enough of this and decided to do something about it. The “Fooduction” App is the result. Hear his full story, and lessons learnt along the way, in the session below.

Did you know? We’ve been filming a bunch of Perth Startup Events for the last 3 years or so – watch them all hereWant your own event filmed or livestreamed? Let’s talk.


Viral Shah had a moment of inspiration which led to a startup.
9 months later and lots of ups and downs through the journey and Fooduction is born. Viral had a background in Tax Accounting and has had a journey of his own to bring Fooduction to life!
Fooduction is a Mobile application, a social enterprise and an initiative to fight global food waste and convert it into something of value for everyone. It’s a shame that there are so many people in the world who fail to put food on the table and on the other hand, there is so much food that is going to the bin everyday. Fooduction is here to the rescue and users of the App can now buy rescue meals from Fooduction App at great discounted prices while they are helping the Environment.
Come check out how a Perth based start-up is ready to revolutionise the Food industry.
Check out the Fooduction App and rescue a meal today: Android | iOS