Tiller Rides – Interview with Julian Ilich on how they raised over $1,000,000 using equity crowdfunding
Here’s a great interview with Julian Ilich, founder of Tiller Rides on how they raised over $1,000,000 in 5 weeks with their equity crowdfunding campaign.
“I searched endlessly for the perfect urban bicycle. When I found something beautiful, the functionality had been lost; if it was highly functional, it gave little consideration to aesthetics. Wondering if it was me, or a wider problem, I began asking other urban riders if they had the same issues – and they did. It was time to create the electric bike we wanted and needed,” Tiller Rides founder Julian Ilich.
Julian Ilich is a devoted urban rider, experienced engineer and sustainability enthusiast who, before Tiller Rides, persevered on his regular bike conditions where others revert to cars. Believing there must be a better way, he focused his mechanical engineering credentials to create the ultimate urban two-wheeler. At Tiller Rides, Julian keeps the cogs turning (quite literally), while also leading the engineering and design teams.
About Tiller Rides
Tiller Rides aims to improve the wellbeing of people, the planet and the community through creating everyday solutions for low cost, low stress, healthy and green urban transport.
This singular goal led to the development of Tiller Rides’ revolutionary electric bike, a solution that incorporates extensive knowledge and experience from the urban riding community into a functional and beautiful, super-bike.
Tiller Rides is based in Western Australia and led by sustainability entrepreneurs Julian Ilich and Ray Glickman. A team of more than 15 designers and engineers have developed the Tiller Ride from ground-up from its Fremantle-based studio, refining every detail to perfection since 2016.
Following extensive testing and development, the first edition Tiller Ride is now available for pre-order, to be manufactured later in 2019. Be one of the first to own this revolutionary Australian innovation.
Designed to Benefit Pockets & the Planet
Tiller Rides spends considerable time prototyping its products to ensure they are built to last and have a minimal negative impact on the environment. At the heart of all new design development is the question; ‘What is the net benefit; to people, their pockets, and the planet?’
As a Tiller Ride owner, you would only need to ride your e-bike instead of driving a small car for 1,000kms before you saved enough greenhouse gasses to pay the emissions associated with the entire lifecycle of the ebike.
Recorded on 19 February 2020 at Startup Grind Perth.