Morning Startup – Rubber hits the road! Brand meets digital to grow your start-up’s appeal
Join us for a session with two of the best in the marketing business. Jo Woodfield talks branding, Es Chandra talks digital strategy (on a budget). Together they take attendees on a ‘mind-opening’ session, sharing top strategies entrepreneurs can use to produce a more successful start-up and brand positioning. Just what’s required to arrive at a sharper value proposition? To create killer narratives which differentiate? And activating / extending a start-up’s digital reach, on a budget?
Session will open people’s thinking and leave you with understanding what it really takes to achieve more value, mindshare and ultimately, exponential growth for your start-up.
Presenter 1 Bio:
Es Chandra, MD of Glide
Es Chandra is founder of Glide, a customer cultivation and conversion agency specialising in digital activation & analytics, and supporting all manner of organisations in midst of transforming their business strategy, marketing and operations into the digital age.
Leading his large Perth and Melbourne-based Glide teams, Es has deep knowledge and depth of experience with developing social and technical campaign strategy, extending to Glide’s close workings with teams within Google (India and Japan) and marketing automation specialists in USA & South Africa also.
Working closely with some of WA’s top brands and industries most impacted by digital, including Automotive – DVG Hyundai, Mitsubishi and Volkswagen. In Health Care, St John of God & St Vincent’s Private Melbourne & Juniper, along with Experience Perth, Aspen Parks, and Australian Federation of Travel Agents in the Tourism sector, and in Retail: Liquor Barons, Steel Blue and Bedshed.
Under Es’ leadership, Glide agency has achieved exponential growth over past ten years, driven by his investment into technology and marketing innovation, and keen eye on attracting and using best of breed local and global industry talent.
Presenter 2 Bio:
Jo Woodfield, MD The Higher Mix
Jo Woodfield is one of WA’s pre-eminent branding specialists. Keynote speaker at 150 conferences/events on subject matter of brand and culture, an author and philanthropist too.
Jo’s created unique value propositions (CVP, EVP, OVP) for every type of business and industry under the sun. Repositioned brands for new age across Australia and in London, over the past twenty years, redefined the organisational brands of enterprises in the resource sector, and led entire rebrands of public listed companies – but it is the start-up space which remains Jo’s passion.
An experienced transformational change manager, and start-up founder herself, Jo understands first-hand all the difficulties and challenges faced by entrepreneurs in this domain (…and how to overcome them.) She’s providing speciality guidance to five female start-up Perth-based entrepreneurs, and is a mentor /consultant to another six businesses, sharing her expertise and skillset to ensure entrepreneurs arrive at the most compelling, enduring value propositions and brand protocols.