The art of the pivot – law, financial trading, software development and content marketing for $5M/month clients – The story behind Alomay with Mem Niyazi

Mem Niyazi is the Founder of Alomay, a content marketing firm from London. Alomay helps clients by developing persuasive, emotionally engaging content, and helping them to market this content effectively.

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Key takeaways for this interview:

  • Want to beat the competition? Work harder than anyone else in the room.
  • Opportunities are everywhere – the biggest step you can take is to get started, then keep yourself open to change.
  • Total immersion is a very effective method for rapid skill acquisition
    (see also Benny Lewis and Josh Kaufman)
  • Startups are difficult – always hire the best. If you pay peanuts, you get monkeys.
  • Validate your ideas before investing in the development. Be ruthless with testing and validation.

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Mem Niyazi is the Founder of Alomay, a content marketing firm from London. Alomay helps clients by developing persuasive, emotionally engaging content, and helping them to market this content effectively.

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Eric Ries coined the term “pivot” in startup culture. Pivoting is the act of consciously refining or repositioning your products/services as you learn more about your market. It is about keeping your eyes open to opportunities around you, then moving quickly to capitalise on them by changing direction if you’re heading in the wrong way.

Mem has mastered the art of pivoting. From a young age he was exposed to the “relative age effect (RAE)” –  specifically the “month of birth bias” described in Malcolm Gladwell’s brilliant book, Outliers. Mem was born in August, which is the cut-off date for school intake in his country. This meant that he was always ~1 year younger than everyone else in his grade, and it presented a challenge to him to stay up to speed with the learning and development of other kids who always had 1 year more growth on their side.

Through hard work and dedication he finished school with top grades, and went on to earn a law degree. A chance event on a train led him down a path of financial trading that ultimately saw him develop training software for some of the largest financial trading groups in the world (CME Markets, IG Group).

Through his time developing the software company, he developed a very deep skillset in content marketing, copywriting and consumer behaviour. This led him to found Alomay and saw him work with the most prominent online marketers in the world (one of which earns $5M per month before he was 30 years old).

The biggest insight I take away from our discussion is Mem’s ability to identify opportunities, and being humble enough to change. He pursues these opportunities through rapidly acquiring the skills required, and cultivating a “winner’s” mindset to bounce back from misfortune and compete harder than ever.

There are also more subtle skillsets that I picked up in this discussion – obtaining focus and beating distraction, annihilating your competition in very stressful and competitive environments, and more.

Learn what went wrong at his software company and avoid the mistakes for yourself. See how Mem recovered and what you can do to keep your eyes open and capitalise opportunities when they present themselves.

Thank you for the fascinating discussion, Mem.

More info on Mem:

Resources mentioned:

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Mem Niyazi

Founder of Alomay, a content marketing agency for some of the world's biggest online marketers.

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