Ayelet Noff is the Founder and CEO of Blonde 2.0, an award winning PR agency based in Tel-Aviv, Israel (with offices in Boston, MA). Blonde 2.0 was named as a “mover and shaker” by Forbes magazine, and in this 30 minutes interview with Ayelet it is clear that Blonde 2.0 is a company to watch.
This interview is a sneak peak into the Crowdfunding Blueprint – the world’s most comprehensive training course on crowdfunding. You can be the first to get access and learn from founders who have collectively raised more than $40 Million. Sign up today at www.nicheinterview.com/crowdfunding.
In this interview we discuss the critical elements of a crowdfunding marketing strategy, and how to conduct a successful Public Relations (PR) campaign for your project.
Check out Blonde 2.0’s “How to Pitch Me” series. Leading journalists tell you EXACTLY what works (and what doesn’t) when reaching out to them for press coverage. This is GOLD.
Ayelet’s mission with Blonde 2.0 is to help startups, brands, and companies of all sizes navigate the rapidly changing media landscape. Her experience in tech startup marketing and extensive network of connections with top tier bloggers and influencers (think New York Times, CNN, Fox Business News, TechCrunch, The Next Web, Mashable), as well as relationships with the world’s top technology companies (think Google, Facebook. Twitter, Indiegogo) makes her one of the best in the business.
Crowdfunding platforms are an essential part of today’s startup landscape. Never before have we had access to such an efficient way to validate, market, get feedback and raise capital in one package.
Whilst the process might seem simple – put your project up on a platform and wait for the cash to roll in – the reality is that campaign success requires much more than that.
If our research and in-depth conversations with dozens of Founders has taught us anything about crowdfunding, it is that building strong interest in your product during the pre-launch phase, and having the correct media exposure during the campaign, are two critical components that you should focus serious attention on.
But why is it so important?
Without a strong start to your campaign you forego opportunities to build momentum. You simply do not have time to build your audience during the campaign and failing to get this in order beforehand will see you losing steam and probably miss your target.
Furthermore, most campaigns experience a period called the “lull” shortly after launch. This period is characterised by a sudden drop-off in backer pledges after the initial buzz around your campaign wanes. Through our research, the correct media exposure will help lift your campaign out of this lull and get the momentum going again.
A strong PR capability is therefore essential to gaining exposure and traction for a crowdfunding campaign – both before you launch and during your campaign.
An effective outreach strategy should incorporate various earned, owned, shared and paid marketing channels. Doing this correctly can mean the difference between missing your goal and raising millions of Dollars.
Blonde 2.0 practically wrote the book on this, and this interview with Ayelet is a must-watch for anyone thinking about conducting a crowdfunding campaign.
We are very grateful to Ayelet for sharing her insights – and lessons learnt – on building one of the most successful agencies in the world.
P.S. We are building the world’s best training system for Crowdfunding projects and we are very excited to bring this to the startup community later this year. Get early access at www.nicheinterview.com/crowdfunding.
Lastly, if you need help TODAY and can’t wait until the course goes live, please feel free to reach out to me and I’ll share with you what we’ve learnt thus far.