Interviews: Simple Retargeting For Shopify – Exclusive Interview with Reza Khadjavi, Co-Founder of Shoelace

      Reza Khadjavi is the co-founder of Shoelace Technologies, together with his friends Alex and David. The three of them met at a company called Hubba, in Toronto, where their daily interactions fostered aspirations for building something together. … Continue reading

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      Blog: Business Growth Series: How To Turn Your $10 Book Into $28,000

      (scroll down for the video) So you just finished your book. Congratulations! No doubt about it – you’ve spent hours, days, weeks and months to complete it. And it’s a masterpiece. Now it’s time to sell it, make that … Continue reading

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      Blog: 7 personal qualities any startup founder must possess

      This is a republished article. I co-authored the original article with Vadim Fiddle on Linkedin Pulse back in August 2015. Vadim is one of the most outstanding people I have ever met, and I am reposting our … Continue reading

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      Blog: Business Growth Series: Drive Growth with Referral Programs and Social Competitions

      Word of mouth is one of the most powerful marketing concepts you can master. In a recent study, Nielsen research determined that 84% of consumers trust product recommendations from family members, colleagues, and friends. A recent … Continue reading

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      Blog: Business Growth Series: Master the art of telling your brand story

      The core of marketing is to establish communication between your company or brand and your audience, the customer. Within that, your brand story is your company’s narrative – the thing that defines your identity as separate from … Continue reading

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      Blog: Business Growth Series: Guarantees – Build Trust Through Risk Reversal For Your Customers

      There are many different objections that will appear in the minds of prospective customers as they become familiar with your brand. If this business interaction requires submission of their name, email, and credit card number, they … Continue reading

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      Blog: Business Growth Series: Sales Funnels and Marketing Automation Workflows

      Imagine that you were able to connect with every client that submitted a question or purchase from your business. Imagine further, that you could automatically connect on a deeper level with every client to celebrate events … Continue reading

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      Blog: Business Growth Series: Conduct Effective Exit Interviews for Lost Customers

      “I love it when my customers stop doing business with me” – said no-one ever. So what can you do when a customer decides to take their business elsewhere and leave you forever? Implementing customer exit … Continue reading

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      Blog: Business Growth Series: Retargeting Ads: How It Can Help You Reclaim Lost Visitors

      Retargeting ads are easy to set up, cost effective to maintain and can have powerful results to your bottom line. We’ll explain what they are and how you can start using them in your business today. Why … Continue reading

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      Interviews: Living a life of significance – Interview with Aaron Walker (View from the top)

      Aaron took time out of his incredibly full schedule to talk to us about his start in the pawn shop business and how he turned a small construction business into one of the largest in his area. … Continue reading

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